Ultimo introduces new Miracle Balcony Bra

agnès b. and French lingerie brand DIM collaborate

Chantelle introduces new Sexy Shaping collection

Damaris and Mimi Holliday to launch pop-up at Selfridges in September

Tamara Ecclestone named as new face of Ultimo lingerie

Lingerie brand Freya launches its first blog & competition to find guest blogger

New lingerie brand Ryder & Rowe launches

Bravissimo launches new own-brand label

Rigby & Peller joins forces with Mary Portas' Living & Giving

New adult lingerie brand launches this month

New website for lingerie label Myriam Girard

Lingerie label Damaris introduces SS11 collections

Theo Paphitis launches new lingerie business via Twitter

Magic Body Fashion Bottom Pads - an alternative to cosmetic surgery

Atlantis celebrates its arrival into Debenhams with launch event

La Perla introduces ShapeCouture collection

Jean-Paul Gaultier designs lingerie collection for La Perla

Jean-Paul Gaultier and La Perla have collaborated on an exclusive collection of lingerie. Models available include: a waist cincher corset to the slip that follows the curves of the body; extra-high briefs that hug the hips to the bustier and highlight the neckline; a backstitch satin bra with a shoulder-strap motif and glove-holding strings and a suspender belt with protégé; there is also bras and a body with the famous pointed cups recalling the costumes created by Gaultier for Madonna’s 1990 Blond Ambition tour. Black and powder pink colours take precedence and there is also coral and bleu canard. The special limited edition garments will be presented on 7 July in Paris during the Jean Paul Gaultier Autumn/Winter 2010-2011 Haute Couture show.

Janet Reger opens new Hampstead boutique

Janet Reger has announced the opening of the Private Boutique in the heart of Hampstead's Belsize village. The boutique and wholesale showroom is full of designs from both the Janet Reger Couture and the daring Naughty Janet collection. Janet Reger provides an exceptional service and expert assistance on fitting and style advice. www.janetreger.com

Wolford launches 60th anniversary set with press shots by Rankin

2010 sees the 60th anniversary of lingerie brand Wolford. To celebrate the event, they have created a set that includes a Panty body and Stockings. The flower pattern in fine lace is echoed in the appliqué of embroidered blossom and the glittering Swarovski crystals. There are sparkling crystals on the neckline and running up over the left shoulder to draw attention, while the high-necked, figure-hugging panty Body is combined with matching lace stockings. These have have silicone bands which allows the stockings to be worn separately as hold-ups. The shoot for the new set was performed by iconic British photographer Rankin. All sets are numbered from 1 to 350 and available as an exclusive anniversary pack for £825.00 in selected point of sale and Wolford boutiques from October 2010.