
This August,
Pure London will welcome a number of young fashion brands in the UK, with Label and Spirit taking over the entire National Hall of Kensington Olympia. After the successful launch of Label last season, recent buyer research conducted by Pure London showed 92% of all respondents stated that they wanted to see Spirit and Label together under one roof. With this in mind Label will now have a new home sitting alongside Spirit, filling the entire National Hall with over 200 brands.