Regent Street Festival - A Mile of Style taking place on 26 September

New Regent Street Walking and Shopping App for iPhone

Regent Street is supporting the London Festival of Architecture (18 June – 4 July 2010) with a series of exciting events that are free and open to the public. A walking tour App for the iPhone and printed guide to illustrate an informative route that shoppers and visitors can encounter along the famous destination. The app, which features an almanac of history about the shops, restaurants, cafes and bars, will be available to download for free from the online Apple store and a hard copy walking guide can also be requested from regentstreetonline.com or from within certain Regent Street stores such as Anthropologie, Austin Reed, Habitat and the National Geographic London Store. Regent Street will also celebrate the 2010 London Festival Architecture 18 June to 4 July with a series of conceptual window displays also contributing to exhibitions and in-store events.

Craftwork campaign from Levi's

Levi’s latest campaign has been developed to support the re-launch of its UK Flagship store on Regent Street, due to open tomorrow. The campaign has gone live in print magazines and is inspired by the flagship stores Craftsmanship design. The campaign is entitled ‘Craftwork’ and was developed and created by Exposure. Levi’s has recruited 18 of London’s most talented craftworkers to feature as icons of the new store. Levi’s scoured London to find craftsmen and craftswomen across worlds as broad as art, music, performance and catering to truly represent a young and dynamic London. Imagery was shot by leading music and portrait photographer Dean Chalkley and can now be seen throughout London as of yesterday.