This August, Pure London will welcome a number of young fashion brands in the UK, with Label and Spirit taking over the entire National Hall of Kensington Olympia. After the successful launch of Label last season, recent buyer research conducted by Pure London showed 92% of all respondents stated that they wanted to see Spirit and Label together under one roof. With this in mind Label will now have a new home sitting alongside Spirit, filling the entire National Hall with over 200 brands. Young branded fashion grows at Pure London Label is the home for predominately forward order men’s and women’s young brand fashion; while Spirit is for young womenswear brands that tend to work closer to season. The Spirit section will continue to offer up to the minute trend-led womenswear brands. Already confirmed include Rare, Forever Unique, Gia London, Pretty Disturbia, Yumi, Motel, Ruby Rocks, Darimeya and Orion London. Already signed to show under the Label section is regular to the show Desigual. Desigual will sit alongside branded fashion labels such as Iron Fist, Chimpanzee and Skunkfunk. The Young Fashion Catwalk will take place twice a day alongside a comprehensive Young Fashion seminar programme, providing unrivalled trend forecast predictions exclusively to retailers.
Tuesday 27 April 2010
Young branded fashion grows at Pure London
This August, Pure London will welcome a number of young fashion brands in the UK, with Label and Spirit taking over the entire National Hall of Kensington Olympia. After the successful launch of Label last season, recent buyer research conducted by Pure London showed 92% of all respondents stated that they wanted to see Spirit and Label together under one roof. With this in mind Label will now have a new home sitting alongside Spirit, filling the entire National Hall with over 200 brands. Young branded fashion grows at Pure London Label is the home for predominately forward order men’s and women’s young brand fashion; while Spirit is for young womenswear brands that tend to work closer to season. The Spirit section will continue to offer up to the minute trend-led womenswear brands. Already confirmed include Rare, Forever Unique, Gia London, Pretty Disturbia, Yumi, Motel, Ruby Rocks, Darimeya and Orion London. Already signed to show under the Label section is regular to the show Desigual. Desigual will sit alongside branded fashion labels such as Iron Fist, Chimpanzee and Skunkfunk. The Young Fashion Catwalk will take place twice a day alongside a comprehensive Young Fashion seminar programme, providing unrivalled trend forecast predictions exclusively to retailers.
