Thursday, 11 March 2010

Clemency-London New Collection

For Spring/Summer 2010 the Clemency-London collection is inspired by icons of the 1960s, including Jane Birkin and Bridget Bardot. Soft luxe dresses in layers are mixed with couture military-influenced jackets. Drapes of chiffon are left with frayed hems and tattered edges. Antique, hand-embellishments give a feminine, vintage feel while biker jackets are decorated with frills and thrown over shorts or piquet polos. Designer, Alison Clemency-Buddenhagen graduated from Central St.Martins and was offered a design position at Giorgio Armani working directly with him for four years before being head-hunted for several design posts including creative consultant for Trussardi in Milan and as design director for Calvin Klein in New York. She worked closely with Christopher Bailey and Rose Marie Bravo as a director at Burberry for five years and as creative director for Joseph in London.

Eccentric Shirts was launched recently by Peter Barnett, who already runs a business manufacturing clothing for leading specialist shirt retailers, many of whom are by Royal Appointment. Demand for special orders was such that Peter decided to launch in December 2009. The Spring collection spans a wide spectrum ranging from the more conventional pink, through to the ‘extreme’ eccentric collection. This consists of flamboyant floral prints of roses (Rosie), tropical palms (Tikki) and the ‘Help for Heroes’ Union Jack shirt (Lulu) of which £10.00 is being donated to the charity for every shirt sold. Other designs available include shirts with split-windscreen ‘60s VW camper vans (Becky); with surfboards (Shruti); with retro ‘60s drinks’ bottle tops (Topsy). All of the latest shirts are made from quality two fold cotton poplin fabric and lawns. To add to the eccentricity of the site, all the men’s shirts are given a female name along with a quirky story accompanying the item (women’s shirts will follow soon, with men’s names). Prices start from £50.00.

Miss Sixty launch iPhone app

Miss Sixty are just about to launch an iPhone app. The application, which features the Spring/Summer 2010 campaign lets consumers ‘enter’ the Miss Sixty brand on the go. The App features the ‘Making of’ videos behind the campaign shoots and ‘In Store Now’ which lets viewers visit the virtual store and learn about the brand new arrivals as they come. There is also a ‘Look of the Month’ section and the ‘What’s Hot’ section for all the brand new Miss Sixty news. And to ‘reward’ fans for downloading the App, there is an ‘Only 4 You’ section which is updated with special initiatives, exclusive gifts and invitations to upcoming ‘glam happenings’.

Denise van Outen's DVO Maternity collection

Denise van Outen's new 16 piece collection DVO Maternity launches with on 27 March. Joining’s portfolio of celebrity designers Denise’s collection will offer a range of comfortable yet stylish maternity pieces for every day and evening wear.