Exclusive collaboration with Erickson Beamon and Urban Outfitters

Urban Outfitters and jewellery designer Erickson Beamon have collaborated launching an exclusive collection later this week. This collection includes a chain and charm bracelet, a pair of anchor shaped earings, a long belly button hitting pendant and a shorter multi chain layered a-symmetric necklace. The collection ranges from £68.00 and £98.00 and will be available at selected Urban Outfitter stores and online at www.urbanoutfitters.com

New womenswear label Rütme launches

Following the success of HUMOR in the UK, the Danish brand is set to introduce the women’s branch of the label Rütme. The creative force behind Rütme includes designer Rikke Charlotte Larsen and art director Nicole Rindsig. Together they have designed a collection full of funky silhouettes, artistic graphics and crazy colours. This debut collection samples inspiration from current females in music including Lucy Love, CocoRosie and La Roux’ singer Elly Jackson. The functionality of sportswear and the colours of vintage T-shirts and sneakers from the 1990s are combined with elaborate fashion details like puff shoulders and highly detailed graphics. Prices ranges from £25.00 - £110.00. Stockist number: 020-7436 0986.

New online fashion house supporting new talent, House of Maffia launches

Lisa Maffia has been on the UK music urban scene for years after being the First Lady of chart success So Solid Crew. Lisa went on to have a successful solo career and helped create the platform for take-over acts including N-Dubz, Chipmunk and TinchyStryder. Lisa is now launching her own online fashion house, House of Maffia. Using her previous experience in the music industry, Lisa hopes to help pave the way once again for up-and-coming designers. The online fashion house will feature Lisa’s own range Lei Chels, alongside a number of concessions from new and exciting creative talent. House of Maffia will act as a platform for the concession designers to showcase and feature their creations. Each designer will not only be able to sell pieces from their collection on the site, but will also each have a separate contact profile, giving them a space through which stylists, musicians and retailers can contact them direct. House of Maffia is holding a press launch on 6 May (See DIARY dates).

moloh fashion show in aid of The Lavender Trust at Breast Cancer Care

moloh and Calcot Manor are teaming up on 19 April to stage two fashion shows in aid of The Lavender Trust at Breast Cancer Care. A two course sit-down lunch will be served ahead of the half-hour fashion show. The lunchtime ticket price will be £55.00 per person to include a donation of at least £8.50 to The Lavender Trust. A half hour champagne and canapé reception at 7pm will precede the evening fashion show with tickets for this event priced at £39.00 per person to include a donation of at least £2.50 to The Lavender Trust. The Lavender Trust at Breast Cancer Care raises money specifically to fund its information and support for younger women. moloh will be showing its new 2010 collection that hits the shops the week of the fashion show. moloh has shops in Tetbury, Gloucestershire and Pimlico, London. www.moloh.com

Craftwork campaign from Levi's

Levi’s latest campaign has been developed to support the re-launch of its UK Flagship store on Regent Street, due to open tomorrow. The campaign has gone live in print magazines and is inspired by the flagship stores Craftsmanship design. The campaign is entitled ‘Craftwork’ and was developed and created by Exposure. Levi’s has recruited 18 of London’s most talented craftworkers to feature as icons of the new store. Levi’s scoured London to find craftsmen and craftswomen across worlds as broad as art, music, performance and catering to truly represent a young and dynamic London. Imagery was shot by leading music and portrait photographer Dean Chalkley and can now be seen throughout London as of yesterday.

London Jewellery Week 2010

London Jewellery Week 2010 is set to take place this June in venues across London (See DIARY dates). The four cornerstone events of London Jewellery Week will support new designers, feature established names and give visitors an experience of two of London’s traditional jewellery quarters: Treasure is a selling exhibition to be held at Victoria House on Kingsway, featuring over 80 contemporary designers showcasing their latest bespoke collections; The Goldsmiths’ Company at Goldsmiths’ Hall will be the venue for a number of special events during the week, including the launch party and a Salon Privé fashion show; Hatton Garden will host the family-friendly Hatton Garden Street Festival, featuring open-workshops, launches, activities for kids and opportunities to learn about diamonds, stones, jewellery and the history of the area; Green Street Jewellers’ Association represents the traditional centre for London’s Asian jewellery trade and will host a series of activities, including the launch of Discover, a new consumer jewellery magazine, and a sponsored prize draw.