Thursday, 25 March 2010

Alexander McQueen launches Mens underwear collection for Autumn/Winter 2010

Alexander McQueen announces the launch of its first mens underwear collection for Autumn/ Winter 2010. The collection comprises of four ranges - Basic, Fashion, Sleepwear and Loungewear. The Basic range offers boxers, briefs and vests which will be available in white, black, grey and navy. This includes an all over skull print or plain colour, and incorporates a variation of narrow or wide detailed waistband and feature embroidery. The Fashion series draws inspiration from iconic McQueen prints and details. Updated seasonally to include fresh designs, the range will feature key signatures from past and present collections. The launch collection offers the feather print, x-ray, degradé, and the most recent bone prints. The Sleepwear comprises of luxury pyjamas and boxers and is inspired by the traditional gentlemen of Savile Row. The range is available in a cotton plain colour, silk and cotton blue feather print and for a more luxurious feel, a silk skull jacquard, a design already seen in silk accessories such as cravats and ties. The Loungewear draws on military wear, incorporating lightweight jersey fabrics into long johns and classic Henley tops, and fleece for the hooded asymmetrical cardigans and track pants. The brand image and packaging imagery was shot by renowned fashion photographer Alasdair McLellan, and is reminiscent of old black and white abstract photography. The collection will be available online on and in stores worldwide from June 2010. Prices range from £35.00 for a basic boxer to £370.00 for silk jacquard pyjamas set.