Tuesday, 30 March 2010

Craftwork campaign from Levi's

Levi’s latest campaign has been developed to support the re-launch of its UK Flagship store on Regent Street, due to open tomorrow. The campaign has gone live in print magazines and is inspired by the flagship stores Craftsmanship design. The campaign is entitled ‘Craftwork’ and was developed and created by Exposure. Levi’s has recruited 18 of London’s most talented craftworkers to feature as icons of the new store. Levi’s scoured London to find craftsmen and craftswomen across worlds as broad as art, music, performance and catering to truly represent a young and dynamic London. Imagery was shot by leading music and portrait photographer Dean Chalkley and can now be seen throughout London as of yesterday.