Wednesday, 10 March 2010

The Greatest Fashion Show on Earth

From 18-20 March, Westfield London in partnership with leading fashion magazine, Sunday Times Style, will host ‘The Greatest Fashion Show on Earth’. The three day spectacle starts with a VIP night, in collaboration with the British Fashion Council, supporting Naomi Campbell's Fashion For Relief Campaign and the White Ribbon Alliance to raise funds for mothers and babies in Haiti. Erin O'Connor will open the event, alongside chairman of The British Fashion Council, Harold Tillman. The VIP evening will also include a charity auction to support the White Ribbon Alliance, with special guest and White Ribbon Alliance Global Patron Sarah Brown. Two of the BFC Vogue Designer Fashion Fund short-listers will be showcasing their talent on the runway. Set in The Atrium exhibition space, the show will showcase 54 looks from the season's latest trends, from over 700 fashion brands, from luxury labels to high street favourites, chosen by stylist Charlie Anderson and produced by London Fashion Week’s On|Off designers The Doll. Finally, Angel Jackson will be creating a limited edition Fashion for Relief bag which will be sold at Westfield throughout the three day event.