Tuesday, 27 April 2010

all for eve has now launched

New lifestyle brand all for eve, which launched yesterday, was founded by George Hammer in memory of his sister-in-law Nadia, who died of ovarian cancer in 2008. Gail Raymonde (publisher) and Holly Buckley (editor) of DIARY attended the launch last night at One Marylebone, where media, retailers and celebrities came together in support. All profits from sales are put in to the Eve Appeal to carry out research into gynaecological cancers. Products are available now through the website, allforeve.co.uk, and will be available to buy in Harrods on 1 May before being rolled out to other major retailers across the UK over the course of the year including, Fenwicks, Fortnum & Mason, Selfridges and Harvey Nichols. all for eve won all four categories entered at this years CEW Awards on 19 April for ‘Best New Brand’ (Mass); ‘Best New Bath & Body’ (Mass); ‘Best New Make-Up Product’ (Mass); and ‘Best New Hand & Nail Care Product’ (Mass or Prestige). The initial capsule collection now launched is made up of luxury bath and body products created by Urban Retreat, including a bath and shower gel, a body lotion, a body butter, scrub and hand cream. A colour collection comprising of an eve red lipstick created by make-up artist Daniel Sandler; an eve red nail polish by the leading nail technician Sophy Robson and a Swarovski crystal nail file. all for eve is working towards launching a capsule fashion collection ready for Spring/Summer 2011 with first confirmed partner being Rock & Republic.