Princess tam.tam celebrates 25th Anniversary

In 1985 Loumia Hiridjee and her sister created French lingerie homewear and swimwear brand Princess tam.tam. The sisters realised early on that their printed silk boxer short, so popular with men, was also something women wanted for themselves and so they created a new style of printed lingerie inspired by the exotic colours and fabrics from their childhood in Madagascar for women. This collection included bras, briefs, robes and leggings and for its 25th anniversary Princesse tam.tam rediscovers the silk and cotton boxer short which can be worn with co-ordinating special edition vest tops. The Princesse tam.tam silk boxer is available in-store from the end May, priced at £37.00. The vest top is priced at £27.00 and is available in a range of colours. Princesse tam.tam is available at www.asos.com or by calling 020-7499 4598 for further stockists.