Thursday, 29 April 2010

Uniqlo announces new collaboration

Uniqlo has announced a new collaboration with video game publisher Konami Digital Entertainment to produce a collection of limited edition UT T-shirts, inspired by Konami’s forthcoming Metal Gear Solid: Peace Walker video game for the Sony PSP. The 10 limited-edition T-shirts are exclusively available at selected stores and online from Saturday 19 June, priced at £12.99 each. Each comes with its own special code, that when entered into the game, unlocks the purchase so the T-shirt can worn by a character within the game. To celebrate the launch of the game and the Uniqlo UT collection, Hideo Kojima and lead artist Yoji Shinkawa will be making a one-off appearance at Uniqlo’s London flagship store on Oxford Street, on Saturday 19 June, where they will be signing copies of the new game and exclusive postcards. Both will sign one item per person and will be in-store from 11am to 1pm.