Wednesday, 23 June 2010

First mobile perfume recommendation tool launches

iPerfumer, the first mobile perfume recommendation tool, is available for free download from Apple App Store. Fragrance experts at Givaudan, have designed an iPhone application to help consumers navigate the perfume market. Once a personal profile is created in iPerfumer, it can be used to shortlist best-suited perfumes, or to check known ones. Multiple profiles can be created – allowing consumers to create for friends and family, to aide gift-giving, as well as for themselves. Further functionality in iPerfumer allows users to find out which perfumes on the market are most liked by other perfume buyers.