Wednesday, 7 July 2010

bellápierre’s high-street debut in House of Fraser

bellápierre mineral make-up has announced its high-street debut and launch in House of Fraser. The chosen venue for bellápierre’s high street debut is House of Fraser’s Oxford Street store. The brand will launch in-store on Sunday 11 July before rolling out to a further 17 stores nationwide and online. As one of the fastest growing mineral make-up companies in the world, bellápierre is the perfect brand to expand House of Fraser’s current beauty offering. The addition of the range will provide customers with a new concept in cosmetics. With unrivalled versatility and variety of products bellapierre is positioned as a highly on-trend, ‘catwalk style’ mineral make-up brand. bellápierre work alongside several celebrity make-up artists and as a result the brand is gaining a loyal celebrity following. Latest fans include Cheryl Cole, Kimberley Walsh, Sophie Ellis Bextor, Helena Bonham Carter, Myleene Klass and Martine McCutcheon. Bellápierre mineral make-up contains 100% minerals – no talc, bismuth oxychloride or any other chemicals/harmful ingredients. The range is recommended by dermatologists and offers complete coverage for all skin types.