Wednesday, 21 July 2010

Cosmopolitan announces winners of the Cosmopolitan Fragrance Awards 2010

The Cosmopolitan Fragrance Awards took place yesterday at Claridge’s. Celebrating the best fragrances in the industry, 60 scents were judged by:

Roja Dove, Professeur De Parfums
Jo Walker, Managing Director of The Perfume Shop
Sara Stern, Divisional Trading Director of Cosmetics at Debenhams
Louise Court, Editor, Cosmopolitan
Inge van Lotringen, Beauty Director, Cosmopolitan

Cosmopolitan readers also voted for their favourite scents in eight different readers’ award categories via the magazine and
The winners for 2010 are:

Freshest fragrance for women - Pure DKNY by DKNY
Freshest fragrance for men - Guerlain Homme L’Eau
Sexiest fragrance for women - Yves Saint Laurent Parisienne
Sexiest fragrance for men - Gucci by Gucci Sport Pour Homme
Most romantic fragrance for women - Guerlain Idylle
Most original fragrance for men - Christian Dior Ambre Nuit Cologne
Best classic fragrance for women - Stella by Stella McCartney
Best classic fragrance for men - Dior Eau Sauvage
Most delicious fragrance bath and body line - Prada L'Eau Ambrée
Best celebrity fragrance for women - Britney Spears Circus
Best fragrance packaging for women - Issey Miyake A Scent
Best fragrance packaging for men - Gucci by Gucci Sport Pour Homme

Readers’ Awards:
Freshest fragrance for women - Marc Jacobs Daisy
Freshest fragrance for men – Davidoff Cool Water
Sexiest fragrance for women – Chanel No.5
Sexiest fragrance for men – Boss Bottled
Best celebrity fragrance for women - Sarah Jessica Parker Lovely
Best celebrity fragrance for men - Intimately Beckham For Him
Best bottle design for women – Jean Paul Gaultier Classique
Best bottle design for men – Diesel Only The Brave

The winners will feature in the November issue of Cosmopolitan (on sale 11 October). Brands will be able to utilise their win via marketing collateral from October onwards.