Thursday, 5 August 2010

MACHINE-A launches Dominic Jones collaboration

MACHINE-A has announced Dominic Jones as its latest collaborator, creating an innovative window display for the store inspired by the work of the World Land Trust who protect and preserve endangered environments. Dominic Jones has designed a limited edition T-shirt alongside the event which will be available exclusively from the MACHINE-A store. Three times British Fashion Council NewGen winner Dominic Jones graduated from the Sir John Cass School of Art and Design before teaming up with Alice Dellal to launch Dominic Jones Jewellery. Dominic Jones has been inspired by the work of the World Land Trust’s Atlantic Rainforest project in the design for this, his first window installation at MACHINE-A. The World Land Trust is an international conservation charity raising funds for the purchase and protection of critically endangered habitats around the world. Now celebrating its 21st year, the project is devoted to raising public awareness of the endangered Atlantic Rainforests of Northern Argentina. 50% of the proceeds will go to the World Land Trust and the T-shirt is available exclusively to MACHINE-A priced at £50.00. DIARY attended the launch last night, which took place at the MACHINE-A store on Berwick Street, London W1.