Monday, 23 August 2010

Regent Street Festival - A Mile of Style
taking place on 26 September

The annual Regent Street Festival - A Mile of Style will take place on Sunday 26 September from 12noon to 7pm. This year will be dedicated to fashion, lifestyle and the ‘Mile of Style’ fashion catwalk will feature models wearing collections from Regent Street brands including Aquascutum, Banana Republic, Tommy Hilfiger, L K Bennett, GAP, Levis and Brooks Brothers and others. Living fashion statues, elegant stilt walkers and a traditional carousel will all add to the entertainment. The Regent Street stores will join in the festivities with a host of special in-store activities including champagne, refreshments, style advice, live music, theatre performances, competitions, gifts with purchase and more. Fashion inspired menus and live entertainment will be on offer in Regent Street’s food quarters, Heddon Street and Swallow Street. The White Ribbon Alliance for Safe Motherhood ( has been selected as the charity for this year’s Regent Street Festival – A Mile of Style. The Regent Street retailers and restaurateurs are donating prizes for a competition give away which already includes an Apple iPhone and a children's party from Hamleys. Entry to the competition will be by text with all proceeds going to the White Ribbon Alliance. The Regent Street Festival is the finale event for the New West End Company's “West End September Showcase” which runs from 1 – 26 September 2010.