Thursday, 23 September 2010

Agyness Deyn helps unveil new MINI Scooter

British brand MINI unveils its MINI Scooter E Concept today in London. Agyness Deyn, model and icon of British fashion and design culture is in the Capital to help debut the MINI Scooter E Concept. She will celebrate the global premiere at a private London location this evening featuring a DJ set by musician Little Boots. The scooter offers spontaneous, flexible, CO2-free mobility and uses a smartphone as the ignition key, the MINI Scooter E Concept is powered by an electric motor that can be recharged at any conventional power socket using an on-board charging cable. Set to appeal to a young, ecologically-conscious driver, the first Scooter E Concept is a two-seater variant developed for ‘the fun of driving for two’. It mirrors the colour scheme of the current MINI E hatch prototype, 40 of which are currently on trial on UK roads - with body paintwork in matt charcoal, a yellow seat and yellow-painted mirror caps. The second concept is a single-seater and the sportiest of the new concepts. This model nods to the British heritage of the brand. Features include a classic combination of an upholstered seat in dark brown leather, paintwork in British Racing Green and silver mirror caps reminiscent of iconic racing cars. The third and more design-progressive model – being shown exclusively in London – takes inspiration from the popular culture of the 1960s, a decade synonymous with the classic Mini, drawing on the distinctive graphics of the Mod era in particular. The white body colour on this two-seater variant is decorated with numerous applications and stickers, with the left hand mirror cap featuring a MINI logo and the right hand one featuring the red, white and blue cockade of the Royal Air Force.