Tuesday, 28 September 2010

Calvin Klein to launch new ck one apparel line

Calvin Klein has announced the launch of a new lifestyle brand of contemporary men’s and women’s jeanswear, underwear, and swimwear under the existing fragrance brand name ‘ck one.’ This new apparel line will take inspiration from the globally recognized ck one unisex fragrance brand and will be supported by a new global marketing and advertising campaign. The ck one Spring 2011 offering will be available at retail in January 2011. It is planned that these new lines will be available in Calvin Klein, Calvin Klein Underwear and Calvin Klein Jeans retail stores, as well as major department and specialty stores around the world. The introduction of the new ck one offering represents a move to engage younger, fashion-conscious male and female consumers. The ck one Underwear offering includes cotton stretch and microfiber fabrications, with a mix of basics and novelty prints. The ck one Jeans line centers on a new slouchy slim silhouette, available for both men and women in variety of washes, and is complemented by woven and knit pieces. The ck one fragrance was first introduced as the world’s first unisex fragrance and at its height, there were 20 bottles sold every minute of every day, around the world.