Thursday, 30 September 2010

Diet Coke collaborates with Johnny Rocket and Selfridges

Diet Coke is joining forces with jewellery designer Johnny Rocket and Selfridges, to create the limited edition ‘Diet Coke Crystal Collection’ made with Swarovski Elements. For two weeks from the 14 October, Diet Coke girls are invited to Johnny’s workshop – ‘the Diet Coke Crystal Customisation Boudoir’ – housed in Selfridges’s Ground Floor, to create their own bottles. Inside, Johnny and his team will help create individual bespoke designs, with shoppers choosing from a selection of striking Swarovski Elements to be embellished onto a limited edition pink Diet Coke glass bottle. There will also be limited edition pink Diet Coke bottle, pre-customised by Johnny.