Friday, 17 September 2010

The Sun launches new magazine tomorrow

The Sun's new Saturday magazine - Buzz - launches tomorrow (September 18). Buzz will be free with The Sun on Saturdays and replaces the existing TV Mag. It will feature TV news and celebrity interviews, alongside fashion, food and home pages and a revamped TV listings section. Jane Johnson, The Sun's Associate Editor who launched Closer magazine and News of the World's Fabulous magazine, is leading the project. A series of TV and outdoor ads directed comedy director Bryan Buckley will feature a cast of TV personalities. Denise Van Outen, Louie Spence, Tina O'Brien, Keith Lemon, George Lamb, and Bruce Forsyth come together in a campaign that takes inspiration from the high-end world of fragrance advertising, but with a comical twist.