Monday, 6 September 2010

Zara launches its online store

All merchandise offered at fashion retailer Zara's high street stores is now available online at to online shoppers in six countries: France, Germany, Italy, Portugal, Spain and United Kingdom. The company in the coming months plans to extend its online store to other markets in which the Inditex Group has stores. The Zara website is designed to offer an online shopping experience noteworthy for its simplicity. Shoppers can filter their search for garments and other merchandise by many criteria - type of garment, colours, sizes, prices - and can search for specific products by reference number, description or garment family. Customers can view products in precise detail from different angles and use a SuperZoom feature to get a close-up look at the details of each item. Customers may select a Zara store for pickup, in which case delivery – from three to five days, is free of charge. The website features a wealth of visual content showcasing the Zara collection, including campaign photographs, lookbooks and videos to give customers a wide-ranging look at the full range of fashion offered by the retailer, and this content can also be shared across different social networks. Users can also sign up to receive the Zara newsletter for updates on the hottest trends and the latest news in fashion.