Monday, 11 October 2010

Alexander McQueen to take up full control of the McQ label

Alexander McQueen today announces that it will resume full control of McQ, Alexander McQueen's Contemporary lifestyle brand, at the expiration of the current licence agreement with SINV SpA. A new internal team will be created with the creative direction of Pina Ferlisi under the leadership of Alexander McQueen Creative Director Sarah Burton. Alexander McQueen agreed a five-year manufacturing and licensing agreement with SINV SpA in 2005 which has seen the McQ brand develop substantially. The agreement will conclude with the Spring Summer 2011 collection and at this point Alexander McQueen will resume full responsibility for McQ. Alexander McQueen and SINV are working closely together to ensure a smooth handover.