Friday, 15 October 2010

Bauer Media to pilot news and style magazine for men

Bauer Media is producing a one-off pilot issue of a news and style magazine for men, called PROJECT REX. Over 500,000 copies of the 60-page sampler will be distributed to a targeted audience of upscale 30something men. The magazine will be circulated via relevant parts of Bauer Media's portfolio, key partnerships and targeted newspapers from 26 October 2010.
will be available through selected distribution with Bauer titles including Q, Mojo, Empire, Car, Golf World and Grazia (which will ask its upmarket female audience to pass the sampler on to an appropriate man), plus targeted distribution through Reiss, Top Man,, and to City AM newspaper readers in London. The pilot will also be distributed to upscale men using Metro newspaper's street teams in selected key cities. The arrival of PROJECT REX's pilot issue coincides with the forthcoming launch of a male version of Bauer Media's invitation-only fashion e-commerce site Cocosa. The pilot issue of PROJECT REX will provide successful men with a unique combination of the key news stories of the week with all the latest lifestyle trends and products. PROJECT REX will deliver the latest innovations, trends and products and will build a digital presence through its own website, blog, newsletter and Facebook page. PROJECT REX is edited by Andrew Pemberton, former editor of US magazines Spin and Blender and previously Q magazine. Art Director is Car magazine's Art Director Andy Franklin. Former Heat editor, Julian Linley, is Executive Editor of the title. Jonathan Clayton-Jones is Creative Director. The editorial team is comprised of Bauer Media journalists and designers plus a strong team of currently freelance talent, including Style Director Tom Stubbs. Jane Bruton is Editorial Director, bringing her extensive experience of fast frequency, upmarket magazines to the project. Ella Dolphin (pictured), who joined Bauer Media in June, is over-seeing the pilot issue of PROJECT REX as Publisher. The sampler issue has been strongly supported by advertisers, with space sold to clients including BMW, Moschino, Harrods, Calvin Klein, Tag Heuer and Galliano.