Friday, 22 October 2010

Jodie Kidd announced as ambassador for World Wide Smiles campaign

Jodie Kidd has been announced as the ambassador for the Dentaid and Oral-B Campaign for World Wide Smiles. Dentaid is an oral health development charity whose mission is to improve the oral health of disadvantaged communities across the globe. Oral-B want to improve dental care around the world by working with Dentaid to help meet the charity’s vision. For every Oral-B Cross Action and Complete Clean manual toothbrush sold during October and November, the brand will donate a percentage of their profits to Dentaid to help transform oral care in Bangladesh. Supermodel Jodie Kidd will be the host at a Campaign for World Wide Smiles fundraising event on 3 November. It will be held at the Saatchi Gallery Mess. Attendees will have the chance to place bids on the images of celebrity smiles that will be up for auction. For further information on the auction, campaign and Jodie’s involvement, please visit: