Tuesday, 12 October 2010

VOGUE.COM to launch Fashion’s Night In

Following the success of the VOGUE’s ‘Fashion’s Night Out’ in September, VOGUE.COM is to launch its digital equivalent, ‘Fashion’s Night In’, for a stay-at-home shopping experience. On 1 November, all the biggest key fashion and beauty e-tailers from high-end to high street will be offering online shoppers exclusive fashion and beauty offers, bespoke video content and competitions. E-tailers confirmed to date include, ASOS, Net-a-Porter, Matches, Browns, Astley Clarke, My-Wardrobe and in the beauty sector, Space NK. VOGUE.COM will be blogging all night, with regular updates going live every five minutes, alerting readers where to get the best bargains and when. A percentage of all sales made on the night will go to the same charity supported by Fashion’s Night Out, Kids Company (www.kidsco.org.uk). E-tailers interested in participating in the event can request admission via VOGUE.COM’s dedicated micro site: www.vogue.co.uk/fashions-night-in. From there, brands will be contacted with approval and confirmation of offers by members of the VOGUE.COM team. In the lead up to the night, shoppers can also log on to the micro site which will list all of the activity planned for the evening, allowing readers to plan their online shopping itinerary.