Friday 26 November 2010

Gap and Valentino collaboration launches tomorrow

Gap and the House of Valentino have partnered to create a seven iconic piece collection, launching tomorrow (27 November 2010) in London and Paris, to celebrate Gap’s forthcoming arrival in Italy. Valentino’s Maria Grazia Chiuri and Pier Paolo Piccioli apply their house vocabulary to Gap’s neutral canvas of simplicity by taking pieces of quintessential American sportswear that are at the heart of the brand and re-interpreting them with Valentino’s unique vision of modern, unconventional femininity. The utilitarian parka, in heavyweight khaki green cotton, is re-incarnated in three styles – as a jacket with three dimensional frill detail around the neck; a multi-frilled long-length parka and, its most dramatic expression, a multi-frilled cropped jacket. A similar treatment is applied to cargo pants, with frills, worn low on the hips with a slouchy attitude. The bow skirt marries the functional, military-inspired spirit with the ultimate feminine signature – a flourish of a bow on one hip. The bow motif continues, to re-define a heather grey classic t-shirt, draping to one shoulder with a louche, relaxed refinement. The essential American hoodie sweatshirt is injected with the essence of Italian style, with a band of ruffles at the hem.