Tuesday, 25 January 2011

Look magazine partners with ITV show for model competition

ITV1’s morning show Lorraine has launched the UK’s first curvy supermodel search in collaboration with Look magazine. The winner – who will be at least a UK size 12 – will secure a one year contract with 12+ UK Model Management and ten shoots for Look’s fashion pages. The winning curvy model will also walk in the Look Show, which takes place at London Fashion Week and last season featured supermodel Crystal Renn (pictured here at last year’s show).

Both Look and ITV1’s Lorraine will promote the curvy supermodel competition and there will be additional promotional support from ITV’s Daybreak for eight weeks. There will also be a PR campaign to drive awareness of the competition and both brands.