Tuesday, 11 January 2011

Vauxhall Fashion Scout announces
Ones To Watch for AW11

Vauxhall Fashion Scout has announced the AW11 line-up for London Fashion Week’s Ones To Watch. Recognised as the leading showcase for new fashion talent, this season Ones To Watch AW11 presents Anja Mlakar, Kirsty Ward, Sara Bro-Jorgensen and Tze Goh in a back-to-back show during London Fashion Week this February. Over the past three seasons Ones To Watch has successfully launched a whole new generation of emerging, innovative designers, including Eudon Choi, David Longshaw, Hermoine de Paula, Alice Palmer and Dean Quinn.

Anja Mlakar graduated from CSM Womenswear MA in 2010. Anja's SS11 collection echoes elements of the three dimensional, sensual silhouettes, clean lines and a muted colour palette she has become known for.

Central Saint Martins’ Kirsty Ward graduated in 2008 with distinction and went straight on to design for Alberta Ferretti in Italy. Kirsty launched her label with a SS11 debut at Vauxhall Fashion Scout during LFW. Her trademark use of metal jewellery combines to create structured silhouettes and classical pieces.

Sara Bro-Jorgensen graduated from Royal College of Art 2010 and was immediately selected for the coveted ITS9 Award. Sara’s work draws from 2D imagery and the multi-tonal qualities of black and white photography, employing a spectrum of fabrics from chunky hand knits to paper thin silk tulle.

Singapore born designer Tze Goh graduated with a BA Degree from Parsons before completing his MA at Central Saint Martins. Tze uses malleable fabric to create a 3-Dimensioanal look, allowing the female form to come through the architectural construction.