Friday, 18 February 2011

ABC circulation figures show significant changes for consumer publishing

The latest circulation figures have been released by ABC. The figures showed significant increases for a number of publications; Elle Decorations and Essentials saw increases of 14.1% and 12.7%*; while in the health & fitness sector, Healthy Magazine and Women’s Fitness had circulation rises of 15.6% and 10.8%*. Other magazines performing well over the year included: ASDA magazine, Ideal Home, Woman & Home, Slimming World, House & Home and Beautiful Kitchens.

In terms of Market Sector shifts, impressive increases were recorded for General Health & Fitness and Cookery & Kitchen, while Women’s Slimming and Lifestyle & Fashion performed steadily. Among the sectors showing the biggest decreases were Women’s Practical and Hair publications.

Percentage changes (average net circulation/distribution per issue)
Leisure Interests: General Health & Fitness rose +525.9%
Women’s Interests: Women’s Health & Beauty +125.7%
Women’s Interests: Women’s General Interest +30.8%
Women’s Interest: Women’s Lifestyle/Fashion +6.7%
Men’s Lifestyle: -5.1%
Women’s Interests: Women’s Practical -12.1%
Women’s Interests: Hair -12.6%

*Total average net circulation/distribution by title within market sector per issue (Year/Year % change)