Wednesday 16 February 2011

Cosmopolitan.co.uk unveils design
overhaul and new features

Cosmopolitan.co.uk is to unveil an updated design this week. The new site, which goes live on 18 February, offers clearer navigation, new content and greater interaction. Highlights of the new look include: a new weekly ‘Fashion under £50’ franchise while Cosmopolitan’s ‘Personal Stylists’ (Clare Smith and Natasha Guiotto) will be blogging regularly about key trends and helping readers to shop for their shape; Behind the scenes videos will bring Shelly Vella’s and Sairey Stemp’s (Cosmopolitan’s Fashion Director and Fashion Editor) fashion shoots to life as well as informing readers where to buy the clothes featured; a new beauty makeover tool whereby readers can try new hairstyles and colours and share them with their friends.

Additional highlights of the new site include: a further extension of the magazine online by the introduction of key blogs by Cosmopolitan’s editorial staff. These will range from news-driven commentary on dating, sex and relationships in spin-off blogs from Cosmopolitan’s ‘Sex and the Single Girl/Not So Single Girl’ columnists, to advice on key trends and the best buys from the fashion and beauty teams. The website features fresher fonts, a brighter colour palette and imagery.