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The new site takes its inspiration from Myleene's book My Bump and Me, her monthly column in Prima Baby, and her Baby K clothing range with Mothercare. The channel will target busy mums and dads looking for information, advice and entertainment too. It aims to provide a vibrant forum to share experiences, triumphs and fears and offer a library of programming dedicated to young mums.
The channel is set to launch in the summer, by which time Myleene will be the mother of two.