Friday, 18 March 2011

ELLE introduces new ELLE Collections application

ELLE has launched its first app for the iPad with a new preview version of its biannual fashion title, ELLE Collections. The app, which launches this week, will offer an interactive guide to the top ten shows of the SS11 season, a round-up of the best accessories and exclusive footage from backstage. Films within the app show include the ELLE team talking through the shows giving first-hand accounts of the front row and an insight into key looks for the season.

It will also feature an interactive front row where users can click to find out who’s who, and an option to follow them on Twitter or read their blogs. A useful gallery tool allows readers to move through each individual look and see the clothes in detail as well as the name of the individual model.

The free app is available from Apple’s app store and from