Wednesday, 2 March 2011 launches
Online Fashion Awards 2011 has joined forces with new Spanish fashion brand Medwinds to launch the Handbag Online Fashion Awards 2011 - a celebration of everything to do with fashion online. The Handbag Online Fashion Awards recognises products and takes into account the site’s usability, overall design and added extras such as blogs and video. readers can nominate their favourite fashion website and the top 50 nominees will then be passed onto a panel of industry experts: head buyer for Marketplace Jemma Dyas, Drapers online editor Keeley Stocker, Founder of The Online Fashion Agency Leon Bailey Green and photographer, stylist and founder of Jackie Dixon will join forces with editor Rebecca Holman and fashion and beauty director Fumni Fetto to sift through the websites and decide the short-list of six nominees in each category.

The categories are:
Best High Street Site
Best Boutique Site
Best Online Only Fashion Site
Best Accessories Site
Best Lifestyle Site (home and other)
Best Vintage Site
Best Green Fashion Site
Best /Most Stylish Design
Best Independent Fashion Magazine Site
Best Use Of Innovation
Best British Fashion Blog
Best International Fashion Blog
Best Designer Site
Best Street Style Site
Best International Site
Best New Fashion Website (launched within a year)
Best User Experience From A Shopping Site readers have the final vote to decide which fashion website is crowned category winner and overall Handbag Online Fashion Award Winner 2011. Those who vote get the chance to win an all expenses paid for weekend at London Fashion Week in September and vouchers to spend at ASOS. editor Rebecca Holman says, “These awards are going beyond the products to what makes a website really special. We want voters to think about what makes their favourite brands even more addictive and keeps them clicking such as usability, design and those added extras like blogs and videos”.

Launched in February 2011, Medwinds is a new European fashion label and the first brand to sell its own quality designs exclusively online. The Medwinds Spring/Summer collection includes clothing, footwear and accessories that are divided into three different product lines for different occasions during the week, the weekend and going out.

To check the nominees and to vote go to the website and facebook.

Nominations close Friday 1 April.