Thursday, 31 March 2011

New Diet Coke collaboration with Karl Lagerfeld

Diet Coke has announced its second fashion collaboration with Karl Lagerfeld. The designer will create three new and exclusive designs for the iconic Diet Coke bottle. Available this summer, the ‘Diet Coke Limited Edition Collection by Karl Lagerfeld’ uses elements of his trademark style, a contrasting black and white palette and clean lines broken with colour or detailing.

For this collection, Lagerfeld has taken inspiration from the new Diet Coke heroines; Bernadette, Eleanor and Irene, puppets that will appear in the brand’s new TV campaign across Europe. The first design is a polka dot pattern in brushed metal grey contrasts with glossy white. The second bottle features a pink swirl encircling the bottle, while the third has a bold stud pattern. All three designs feature Karl Lagerfeld’s silhouette and are numbered (1,2,3). The ‘Diet Coke Limited Edition Collection by Karl Lagerfeld’ bottles will be available individually or as a set in an exclusive prism-shaped Collector’s Box created by the designer.