Peacocks has announced the launch of its new premium brand Peacocks by Design. Peacocks by Design’s debut collection is a celebration of the summer dress - from the fifties prom to the seventies maxi – the range boasts retro prints and classic silhouettes offering statement looks for between £35.00 and £40.00. The design collaborations with Pearl and Daisy Lowe will be included within Peacocks by Design, alongside bespoke labels including Rise and EC1.The new brand will launch on 7 April, in selected stores and on www.peacocks.co.uk. All fashion will be available in sizes eight to 18.
