Friday, 8 April 2011

Estée Lauder forms new collaboration with Aerin Lauder as she launches her new brand

The Estée Lauder brand has announced a new collaboration with Aerin Lauder, former Senior Vice President and Creative Director for the Estée Lauder brand, and AERIN LLC, her new luxury lifestyle brand. Under the arrangement, Ms. Lauder, will continue to be actively involved in the Estée Lauder brand, serving as creative consultant and becoming its Style and Image Director. She will also continue as the brand’s global ambassador and spokesperson and remain a member of The Estée Lauder Companies Inc. Board of Directors, which she joined in 2004. The Estée Lauder brand will be the exclusive beauty partner to AERIN LLC in launching a beauty line under the AERIN name to be sold at select Estée Lauder counters. AERIN LLC is a stand-alone company wholly owned by Aerin Lauder.