Wednesday, 27 April 2011

Jarde Leto announced as face of HUGO Fragrances

HUGO Fragrances has announced the signing of American musician, actor and director, Jared Leto, as the face of its new male fragrance: HUGO Just Different. Jared is also confirmed as the face of the iconic HUGO Man fragrance – originally launched 16 years ago – and will star in new TV and print campaigns for both scents rolling out globally as of July 2011.

"We are delighted to be working with Jared Leto for the launch of the next HUGO male fragrance. We wanted an ambassador who personifies the experimental spirit of the brand... We are thrilled to have him star in our advertising campaigns." Gerd von Podewils, Global Marketing Director for HUGO BOSS Fragrances.