London College of Fashion has teamed up with and clothing label Raging Bull and male cancer charity Orchid to create a T-shirt which will be launched to mark the Orchid's Male Cancer Awareness Week (11-17 April). Students from all three years on the BA (Hons) Fashion Illustration course at London College of Fashion (LCF) were briefed to design a T-shirt to raise awareness of the three male specific cancers - penile, prostate and testicular - by using a creative platform to engage and inform people of all ages. The winning design by second year student Elise Pellican was selected by a panel of judges including: Chairman of the British Fashion Council Harold Tillman CBE; Editor of GQ Magazine Dylan Jones; Design Director at Topman Gordon Richardson; and June Lawlor, formerly House of Fraser and Crombie.
T-shirts will be sold in the top ten House of Fraser stores across the UK and online at www.houseoffraser.co.uk and www.orchid-cancer.org.uk from this week (11 April). Priced at £25.00 each, the full profits from each T-shirt will be donated to Orchid. The T-shirts pictured above are modelled by rugby players Dominic Waldouck, Guy Armitage and Joe Simpson.