Wednesday, 13 April 2011

London College of Fashion and clothing brand Raging Bull collaborate for male cancer charity

London College of Fashion has teamed up with and clothing label Raging Bull and male cancer charity Orchid to create a T-shirt which will be launched to mark the Orchid's Male Cancer Awareness Week (11-17 April). Students from all three years on the BA (Hons) Fashion Illustration course at London College of Fashion (LCF) were briefed to design a T-shirt to raise awareness of the three male specific cancers - penile, prostate and testicular - by using a creative platform to engage and inform people of all ages. The winning design by second year student Elise Pellican was selected by a panel of judges including: Chairman of the British Fashion Council Harold Tillman CBE; Editor of GQ Magazine Dylan Jones; Design Director at Topman Gordon Richardson; and June Lawlor, formerly House of Fraser and Crombie.

T-shirts will be sold in the top ten House of Fraser stores across the UK and online at and from this week (11 April). Priced at £25.00 each, the full profits from each T-shirt will be donated to Orchid. The T-shirts pictured above are modelled by rugby players Dominic Waldouck, Guy Armitage and Joe Simpson.