Wednesday, 25 May 2011

HEMYCA wins at Fashion Press Week

(Image from l-r, Bukie Aje-Lloyd, Fashion Business Club; Lauretta Roberts, Creative Director of WGSN Boutique; Helen Croft, Legal Director at Mishcon de Reya; Holly Buckley, editor of DIARY; Helen Clinch, Director of HEMYCA; Myra Nigris, Director of HEMYCA; Suzy Socker, Managing Director at Fearnhurst PR)
Image: Veronika Speigl - Photography |

Fashion Press Week, in partnership with Mishcon de Reya and Fashion Business Club, has announced HEMYCA as the winner of this season’s competition to find the brightest and most directional fashion brand in the UK. For the second year running, law firm Mishcon de Reya sponsored a gallery at Fashion Press Week to support emerging talent and ethical designers through Fashion Discovered and Fashion Fair. Following a nationwide search to find brands to showcase their AW11 collections, seven designers were awarded a space at the press event that took place at One Marylebone last week. Each designer showing in the Mishcon space was given the opportunity to pitch to a panel of judges to win a year’s mentoring from a host of fashion, media and business experts including a one-year subscription to DIARY Directory and WGSN. The panel of judges included:

Lauretta Roberts, Creative Director, WGSN Boutique.
Alison Whelan, Founder of Fashion Business Club
Sara Berman, Fashion Designer.
Suzy Socker, Managing Director, Fearnhurst PR.
Helen Croft, Legal Director, Mishcon de Reya.

For more information about Fashion Press Week please visit