Tuesday, 10 May 2011

MANGO announces winner of fashion bloggers project

Fashion brand MANGO has announced Andy Torres from the blog stylescrapbook.com as the winner of the ‘MANGO loves the fashion bloggers’ online project. This competition started on 22 March with the participation of six other international bloggers: Nathalie Suárez (natalieoffduty.blogspot.com), Chiara Ferragni (theblondesalad.com), Silvia García (bartabacmode.com), Poppy Dinsey (wiwt.com), Lina Söderström (linadimoda.freshnet.se) and Denni Elias (thechicmuse.blogspot.com).

The project had two stages. In the first stage, the bloggers had to demonstrate their styling skills by creating two looks with the new MANGO collection. The winner was once again Andy Torres, who received a prize of €5,000, which she donated to the Japanese Red Cross. The second stage took place in mid-April, and involved inviting each blogger to a shopping night organised by MANGO in their respective countries, where they were able to interact with customers and offer styling tips.

A cameraman and a photographer followed the bloggers at every moment throughout the two stages and produced a video showing their participation, in order for fans of MANGO to vote for the favourite blogger. The winner will become the brand’s new 'It Girl' for the AW11 season and be invited to the fashion show that will launch the new collection.