Thursday, 26 May 2011

Nine West introduces ‘Shoelaborations' collection with Giles Deacon

Nine West has announced the introduction of its ‘Shoelaborations’ collection with designer Giles Deacon. Shoelaborations is a creative platform that gives talented individuals the opportunity to collaborate with Nine West on a rotating basis. The first collection, with CFDA/Vogue Fashion Fund winner Sophie Theallet, was launched for SS11 and the new ‘Giles Deacon for Nine West’ collaboration, including footwear, handbags and jewellery, is set to launch for AW11. This new range features Eek, a mouse-like character designed by Giles, that has been built into each style.

Giles Deacon said, “Partnering with a global footwear leader such as Nine West has given me the opportunity to expand my reach in the world of accessories and create a collection that reflects my design personality, while capturing the spirit of the brand. I was able to revisit one of my favourite motifs, Eek, and bring him to life through a completely new medium, which is exciting for me.”

Nine West’s Shoelaborations will be available globally, in limited distribution at the selected Nine West retail stores,, Nine West Bluewater and concessions including Selfridges and Harrods. The ‘Giles Deacon for Nine West’ footwear collection, launching in September, will retail for approximately £105.00 to £160.00 for footwear, £120.00 for handbags and £35.00 for jewellery.