The British Fashion Council (BFC) and Ascot Racecourse have today announced that they are working together to showcase a selection of emerging designers and milliners at this year's Royal Ascot 2011 and London Fashion Week (LFW). As part of a new partnership, Ascot Racecourse will be sponsoring the BFC’s Headonism initiative, hosting a showcase opportunity during the Royal Meeting and supporting Headonism in The Exhibition at LFW from September 2011. Headonism is a BFC initiative curated by Stephen Jones, celebrating the new wave of emerging London milliners. It was launched during the BFC’s 25 Year celebrations by Boris Johnson. The four up-and-coming milliners who will be showcased in the installation at Ascot are J Smith Esquire, Noel Stewart, Piers Atkinson and Soren Bach. Todd Lynn, winner of the BFC Fashion Forward initiative, will be showing his ready-to-wear collection at the Royal Ascot Fashion Show in the Bessborough Restaurant. He will showcase his SS11 looks in a daily catwalk show alongside Amanda Wakeley, Julien Macdonald, Vivienne Westwood and Stephen Jones.www.britishfashioncouncil.com
www.ascot.co.uk
