Thursday 2 June 2011

Gucci launches new version of bestselling bag to benefit UNICEF

In a further commitment to its near seven-year partnership with UNICEF, Gucci Creative Director Frida Giannini has designed an updated version of the bestselling “Gucci for UNICEF” Sukey bag, this time featuring the House's historic Diamante motif in deep chocolate brown. As in the past, 25 percent of the retail price for each bag will go to support UNICEF’s “Schools for Africa” initiative which aims to provide children with access to quality education. TGucci launches new version of bestsellinghe newest top handle bag has oft ruches a detachable leather charm bearing the interlocking GG logo. The Diamante pattern, a classic Gucci design first introduced in 1935 and recently relaunched by Giannini, is embossed on soft calfskin that is hand waxed to confer a vintage effect in degrading shades of brown. The “Gucci for UNICEF” Sukey will be available in Gucci stores in over 20 countries and on Gucci.com from 15 June until 20 February 2012.