Tuesday, 14 June 2011

Jimmy Choo launch ICONS capsule collection & The Jimmy Choo Foundation

Jimmy Choo has announced the launch of ICONS, a capsule collection of shoes inspired by the most significant creations from the company’s archives. In conjunction with this collection launch on 20 October, the company also announces the creation of The Jimmy Choo Foundation, a charitable trust that will be chaired by Jimmy Choo Founder and Chief Creative Officer, Tamara Mellon OBE. A commemorative coffee table book, entitled JIMMY CHOO XV, highlights these 15 archival shoes and anthologises their creation through design sketches, editorial imagery, paparazzi shots and house photography. The release of the ICONS collection and the JIMMY CHOO XV are a part of the year-long celebration of the brand’s 15th Anniversary.

Among the fifteen selected designs is the famous ‘Feather’ worn by Carrie Bradshaw in Sex in the City. Also included is ‘Carly’ a zebra print boot created to commemorate the brand’s entry to the US. The ‘Macy’ style worn most recently on actress Natalie Portman is also included in the collection, as is ‘Fleur,’ a pointy-toe stiletto pump worn by Tamara Mellon when she was awarded the Order of the British Empire by the Queen. Of these 15 archival shoes, 10 styles have been reinterpreted as new classics as the ICONS Collection.