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The brand is also set to take production and sales in-house as the brand marks its 50th Anniversary. As part of a strategic move to ready the business for new initiatives, the company will now control all elements in-house. One new initiative will be creating a bespoke pop-up concession in Selfridges London to mark the anniversary, which will run from 15 July for one month (See DIARY dates). The space will include a retrospective of Terry’s work throughout his five decades in business. In addition to commissioning four limited edition exclusive styles, Selfridges will also be stocking the AW11 collection.