Friday, 1 July 2011

Jean Patou acquired by Designer Parfums

Designer Parfums, who specialise in the creation and development of luxury fragrances, has today (1 July) announced the completion of the acquisition of the Jean Patou business from P&G Prestige. The acquisition of Jean Patou is in-line with Designer Parfums global strategy to develop and distribute luxury fragrances and maximise the potential marketing opportunities across a wider marketplace.

The vision for the development of Jean Patou is part of Designer Parfums Managing Director, Dilesh Mehta’s overall strategy to work with and nurture some of the finest and most recognisable brands in the fragrance industry: “I am truly delighted and excited by this great addition to our collection of brands. We will re-affirm the Jean Patou heritage and credentials across our global markets and reinforce its position as one of the world’s leading fragrance houses... Jean Patou has a unique and specialised image and equity. A niche market expert such as Designer Parfums is ideally placed to ensure the brand fulfills its commercial potential.”

Jean Patou’s range of fragrances will be reproduced with original formulations, bottles, packaging and imagery. Designer Parfums will shortly announce plans for the further development of the brand.