First mobile perfume recommendation tool launches

iPerfumer, the first mobile perfume recommendation tool, is available for free download from Apple App Store. Fragrance experts at Givaudan, have designed an iPhone application to help consumers navigate the perfume market. Once a personal profile is created in iPerfumer, it can be used to shortlist best-suited perfumes, or to check known ones. Multiple profiles can be created – allowing consumers to create for friends and family, to aide gift-giving, as well as for themselves. Further functionality in iPerfumer allows users to find out which perfumes on the market are most liked by other perfume buyers.

Fashion designer Disaya Sorakraikitikul launches debut jewellery collection

The debut jewellery collection from designer Disaya Sorakraikitikul is set to launch later this year. Disaya Sorakraikitikul studied fashion and textiles at Central St. Martins and trained with John Galliano in Paris. The collection in inspired by human anatomy and the animal fang. Semi-precious stones and sterling silver are used to emulate the spine and ribcage in intricate designs as shown here. Disaya Sorakraikitikul is mid-priced, with pieces starting at £125.00 for rings. The most expensive piece is the black rhodium plated sterling silver spine necklace with marcasite at £1650.00. Materials used include rhodium and gold plated sterling silver, and semi-precious stones such as marcasite and black onyx. The collection is available for wholesale purchase now, with plans to launch instores in September.

Vodafone UK appointed official sponsor of London Fashion Week

Vodafone UK has been appointed as the title sponsor of London Fashion Weekend and official sponsor of London Fashion Week in September and to celebrate they are launching Vodafone VIP, a major new reward scheme for all its customers. Open to both Vodafone consumer and enterprise customers, it will give consumers access via tickets and unique ‘money can’t buy’ experiences. As title sponsor of Vodafone London Fashion Weekend, thousands of Vodafone customers will have the opportunity to get 48 hour advanced access to tickets and the chance to win free tickets by going to vodafone.co.uk/vip.

Shop Pulse launches revamped website

Fashion website Shop Pulse is re-launching today with a new look and several new features. The makeover includes the addition of the following new features: ‘shoppable street style’, live feeds for products which are ‘back in stock’ and ‘last chance to buy’, an online personal stylist service and an inspiration guide designed to alert users of the most prominent items and trends each season. The website is now suffixed with '.com' rather than '.co.uk'. Future plans for Shop Pulse include the launch of an iPad magazine in September 2010 and mobile applications towards the end of the year. Shop Pulse is currently working on a menswear section that will be available with the iPad magazine launch. There are also ongoing additions to Shop Pulse’s portfolio of stores providing users with more choice spanning the designer and high-street sectors. Visit the website at www.shoppulse.com

Scottish Fashion Awards 2010 winners announced

The Scottish Fashion Awards 2010 in association with Vogue.com took place last night at Glasgow’s Science Centre. Global fashion industry figures and judges such as Dolly Jones editor of Vogue.com, Hilary Alexander fashion director of The Daily Telegraph, Tessa Hartmann, Founder and Producer of The Scottish Fashion Awards and co-founder of The Scottish Fashion Council (pictured here with Jonathan Sauders and Dolly Jones) and Brian Duffy President of Ralph Lauren Europe, were all in attendance to see the homegrown talent honoured for their achievements. For a full list of winners, see below.

Den-Mat introduces Snap-on Smile

Den-Mat, experts of pain-free and affordable dentistry, has introduced the Snap-On Smile, to the UK. The Snap-On Smile is a patented, removable smile solution that requires zero prepping, absolutely no injections or adhesives and simply snaps on to your natural teeth after two 20 minute visits. The Snap-On Smile is made of very thin, but strong specialised resin that resists staining and can be used on either upper or lower teeth to transforming teeth. For a list of Snap-On Smile dentists call 08442-473527 or visit www.snaponsmile.co.uk

Prêt à Porter to launch new catwalk event next month

Womenswear trade show Prêt à Porter is launching Paris Fashion Days next month, a catwalk event for luxury brands to show pre-collections and diffusion lines. Ten catwalk shows will take place on 4 - 5 July in Paris at Palais Brongniart. Spring/Summer 2011 collections will be on show to fashion professionals, while visiting public will be able to view Autumn/Winter 2010 collections. Brands appearing at the event include womenswear labels Vivienne Westwood Anglomania, Anne Valerie Hash/AVH, Pablo de Gerard Darel, Chemins Blancs, Ventcouvert and Camomilla, with further brands to be announced.