Young branded fashion grows at Pure London

This August, Pure London will welcome a number of young fashion brands in the UK, with Label and Spirit taking over the entire National Hall of Kensington Olympia. After the successful launch of Label last season, recent buyer research conducted by Pure London showed 92% of all respondents stated that they wanted to see Spirit and Label together under one roof. With this in mind Label will now have a new home sitting alongside Spirit, filling the entire National Hall with over 200 brands.

all for eve has now launched

New lifestyle brand all for eve, which launched yesterday, was founded by George Hammer in memory of his sister-in-law Nadia, who died of ovarian cancer in 2008. Gail Raymonde (publisher) and Holly Buckley (editor) of DIARY

New range of high-end luxury bodycare products launch

Spring 2010 sees the UK launch of the anticipated range of high-end luxury bodycare products from JENEUVE, Switzerland. Aimed at women seeking a highly desirable choice of luxury bodycare products, this new range not only leaves skin feeling smooth, but also helps with the battle against fat deposits, cellulite and dry lifeless skin. Swiss-based Laboratoire JENEUVE has developed a formula which plays a key part in the new ESTHETIC BODYSHAPE™ range of bodycare products – the Molecular Cell Booster™.

Kelly Hoppen designs debut fashion range for Earth Couture

Renowned interior designer Kelly Hoppen MBE is launching a home fashion collection for Earth Couture. The contemporary and versatile collection features stylish but casual everyday items in flattering silhouettes. Made with soft and stretchy organic fabrics, the items are coloured with natural dyes. All packaging is made from recycled materials and transport is by boat and road with carefully planned logistics to ensure minimum carbon footprint. With every purchase made from the collection, Earth Couture donate a natural plant-based mosquito coil to children in Africa to combat diseases such as malaria and aids. One coil gives 8-10 hours burning time and a child in Africa an uninterrupted night’s sleep. With items retailing between £55.00 to £225.00, the Home Fashion Collection will be available for purchase from the Earth Couture website and select stores throughout the UK from late Summer 2010.

Paris Hilton launches Beauty Collection in the UK

Paris Hilton is launching a new collection of false nails and lashes with UK leading beauty accessories brand Elegant Touch. Personally developed at her Beverly Hills home, Paris Hilton by Elegant Touch includes four different designs to reflect her very favourite beauty looks - Hollywood Glamour, Party Girl, Super Girly and Natural Beauty. Featuring four sets of nails and lashes, the new collection is available in Superdrug, Boots and New Look from 30 April.

New men's label launches into Matches this July

RAKE is a menswear collection of versatile separates that can be worn with their counterpart as a suit or separately with jeans, chinos, trainers or complementary pieces from the collection. The signature halo symbol has been subtly incorporated into shirting, appears as a buttonhole on jacket lapels and is embroidered onto trousers. After developing Richard James into an international brand during the period 1992 – 2002, Clive Darby bought Savile Row House, Kilgour, which was re-branded and re-launched in 2003, and is now an International menswear name. The experience Clive gained from these two menswear establishments has been integral to the concept and design of RAKE, which is due to launch into Matches this July.

Bruce Willis set to launch his first fragrance

The cosmetics manufacturer LR Health & Beauty Systems is Germany’s leading network marketing enterprise for body care and beauty products - they are currently developing an exclusive fragrance for Hollywood star Bruce Willis’ first perfume. The official launch of the fragrance is planned for 1 July.