Wednesday, 28 April 2010

New menswear brand launches

Forgotten Future is a new premium menswear brand created by designer Richard Dawson. The Autumn/Winter 2010 collection was launched at this years On/Off event during London Fashion week. The collection, aimed at fashion conscious men, is influenced by Constructivist graphics and the underground ‘No Wave’ music scene in 1970s New York. Zip detailing enables proportional play and a versatile approach, blazers turn to boleros, long sleeves become short, T-shirts can be unzipped to create an alternative look. Complex patchwork emphasises the labels attention to detail with pleats and geometric graphics reinforcing the modern ethos. Aran knits are included in over and undersized styles. A vintage cardigan inspired the collections kaleidoscope colour palette of burgundy, purple, mustard and teal grounded with tonal greys, cream and black. Peached silk is used for shirting, high waisted pleat front trousers drape in soft wool flannel. Patchwork enables combinations of silk satin with jersey, corduroy gives a crisp but casual edge. Stockists for this collection will now include the premier menswear e-tailer Oki-Ni.